Sony India aims to sell 6.5 Lakh VAIO Units in FY12

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Sony has planned to sell 6.5 lakh VAIO units in FY12, up from 5 lakh units in FY11. Sony will also consolidate its distribution network by adding 500 more channel counters, taking the total count to 4,500 in FY12. Sony for the first time introduces onsite support for all VAIO models, beginning July 2012. 

Towards VAIO marketing, Sony will also invest a huge sum of Rs.90 crore in FY12, starting with “Spark a Trend” campaign with Brand Ambassador Kareena Kapoor. Moreover, this year, Sony adds a new lineup of VAIO laptops to its product portfolio  

Masaru Tamagawa, Managing Director, Sony India, said, "I am very proud of VAIO's exceptional growth in the Indian market and we hope to continue the momentum by further strengthening our business pillars of strong product lineup, robust distribution network and innovative marketing.  The contribution of VAIO is also expected to rise from 20% to 25% to the overall sales of Sony India by FY12."

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