Tata Elxsi launches "IGNITE 2012"

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Tata Elxsi has launched "IGNITE 2012"- a Design Contest that provides a platform for future designers. The contest is a part of  "connect D" - an annual event organized by Tata Elxsi to commemorate the World Industrial Design Day.

The theme of the contest this year is "Designing for Emerging Markets". It intends to address how design can provide innovative solutions to address the inherent challenges and opportunities that exist amongst developing economies of the world.

Nick Talbot, Global Design Head, Tata Elxsi, said, "We are excited to launch 'IGNITE 2012'.  As a leading design house, Tata Elxsi has always remained at the forefront of innovation. We strongly believe that this will provide the ideal platform to nurture, develop and promote young talent in the country. This contest will help students leverage their creativity and we look forward to innovative and indigenous ideas from them especially for an emerging market like India."

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