MVAS industry to create Business opportunity

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Bharat Sanchar Nigam Limited (BSNL) will be launching video on demand for its mobile phone subscribers in a month's time. The announcement was made by BSNL Chairman & Managing Director Rakesh K. Upadhyay, while inaugurating VAS ASIA 2012, 12th International Conference & Exhibition at New Delhi, organized by Bharat Exhibitions.

"The MVAS industry is expected to create a business opportunity worth around INR48,000 crore by the year 2015. This, in itself, is a clear indication of the future of VAS services in India. No doubt, this has created a new excitement for all those who are in this space and for those who are entering," said Shashi Dharan, Managing Director, Bharat Exhibitions.

"The  emergence of the mobile phone as the single device for a host of services has changed the paradigm in the communication and entertainment industries with several discreet devices being displaced in favour of a single device," said Rajan S. Mathews, Director-General of Cellular Operators' Association of India (COAI). "The 'exploding cost of regulation' is a critical issue. The increasing introduction of regulatory issues into what is actually market-driven service is affecting the growth of this sector."

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