"Save Our Tigers" Campaign successfully concluded

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Aircel has concluded the second term of the "Save our Tigers" Telethon with NDTV. The 12- hour television campaign received an overwhelming response and raised Rs.5.81 crore for Tiger Conservation in India.

During the campaign, wildlife champions from across the country came forward to extend a hand in saving the national animal and pride of India - the Tiger. Campaign ambassador Amitabh Bachchan along with Dr. Prannoy Roy, Chairman, NDTV, and Vikram Chandra highlighted the key issues of tiger conservation and keenly monitored events across the country from the central hub at Ranthambore, Tiger Reserve. Major highlights included the accomplishments by the last Tigerthon’s impact, Kids for Tigers melas in New Delhi, Mumbai, Sawai Madhopur and commitments from Chief Ministers of Maharashtra, Assam and Karnataka to facilitate reforms for tiger conservation in India. Celebrities like Vivek Oberoi, Rahul Bose, Kunal Kapoor, Chitrangada and Dia Mirza were also present to lend their support by participating in the campaign.

Sandip Das, CEO, Maxis Communications & Director, Aircel, said, "Tiger symbolizes everything we stand for as a country. The Save Our Tiger campaign has made a huge difference by bringing forth not only the issues impacting the national animal but environment and people too. We are extremely honoured and pleased to see the profound impact it has created in the last three years."

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