Sony to celebrate "Life of India"

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Sony India celebrates the spirit of Independence Day by unveiling a national youth engagement activity - “24 Cameras.24 hours.24 Schools”. This campaign will offer a chance to photography enthusiasts in 24 schools across India to use Sony Alpha cameras to capture the ”Life of India” on Independence Day.

On the Independence Day, that is 15th August, at least 15 participants from each of the 24 schools will go all out to capture the ”Life of India” and upload their pictures on Sony India’s facebook page. Once all the pictures are uploaded, voting for the best picture from each school will happen. The pictures with maximum ”Likes” from each of the 24 schools along with Sony’s internal jury, will select 24 winners and each of them will take home a brand new Sony Alpha camera and lens.

Ryusuke Fukushima, Deputy General Manager, Marketing Communications, Sony India, said, “Sony’s Independence Day campaign theme - ‘Life of India’  in 24 hours lets students have an experience of Sony Alpha cameras and showcase what independence means to them through their photographs. With this campaign, we also create awareness about Sony Alpha cameras among photography students and foster next generation of pro-Alpha camera users.”

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