2010 Sales by Bicycle Manufacturers - Business
The year 2010 was a recovery year for bicycle manufacturers in the United States, with direct effect sales increasing by almost 15 percent over the year 2009. In the year 2010 bicycle manufacturers in the United States generated $6,000,000,000 which includes the retail sale of bicycles, related accessories such as parts by various distribution channels.
In the United States, the sale of bicycles is by five distinct and main distribution channels including other sales that are made up of a combination of various retailers including other category of sales such as online sales, outdoor specialty retail stores, the chain sporting goods stores, the mass merchant, and the specialty bicycle retailer.
The other category sold 3 percent of the bicycles which represented about 6.4 percent of the dollars, with an average price of about $360.
In the year 2010, outdoor specialty retailers sold about 2 percent of the bicycles which represented 5 percent of the dollars and an average retail price of about $540. The trend for this channel is also increasing somewhat.
In the year 2009, about 6 percent of the bicycles were sold by the chain sporting goods stores with represents about 9 percent of the dollars, at an average retail price of about $240. On the spectrum of distributors, these merchants fall somewhere between the specialty bicycle retailers and the mass merchants. They include stores like the Big 5, Sportmart, Champs Sports, and The Sports Authority. In the year 2010, this channel's market share overall increased as compared to the year 2009.
Mass merchants, chain toy stores, discount stores and department stores mostly sell bicycles that are oriented by price. In the year 2010, about 75 percent of the bicycles were sold by the mass merchants who represented 36 percent the dollars as a result of an average retail price of about $80. This channel's marketplace share trend line increased from the year 2009 in the sale of new bicycles.
In the year 2010, about 4,200 of the specialty bicycle retailers sold about 14 percent of the bicycles. However, 44 percent of that money was a dollar share that was dominant. The dealer prices usually begin at about $200, with the average being about $525, although the prices for bicycles can be considerably more expensive. Specialty bicycle stores are responsible for about the same of sales by these larger but fewer stores these days. In recent years, this is the only channel of distribution that increased or maintained an average retail bicycle. In new bicycle sales in the year 2010, this channel's overall share was somewhat down when compared to the year 2009. The sale of new bicycles represent approximately 40 percent of the revenue for the normal specialty bicycle retailer, with fitness equipment, repair and service, rentals, and accessories such as parts making up the rest. As a group, specialty bicycle retailers have quality merchandise, and provide additional valu e with their services including community involvement, bicycle repair, assembly, and fitting.