Siemens refrigerators was suspect by people recently - Business
Recently, because a refrigerator door, the blog of home appliance of Siemens official micro bo, is not easy to do STH over and over again. Why things from the bo celebrities, NiuBo nets founder, Old English training LuoYongHao founder, on the blog complaints own Siemens refrigerators can't very well to close the door. And because in micro bo widespread, LuoYongHao complaints obtained fast heating up, and also in the blog to official form of Siemens home appliance micro bo, also opened and LuoYongHao positive response, in this case, because of using micro bo this platform, the influence of the event itself and evolution in has changed greatly.
First of all, as an ordinary consumer LuoYongHao, choose micro bo platform for exposure to the events, it is the bo platform a progress, if it is before, general consumers may be more is to use and manufacturer after contact, more very person will choose to industry and commerce quality inspection department and complain, but there's a similar experience consumers should clearly, these traditional reflect channel, whether on or effect on the efficiency of acceptable, also can't give consumers enough confidence. And now the emergence of micro bo platform, let ordinary consumers can also become the information to the public the publisher, its natural more great influence.
"Siemens door" events in micro bo fermented, also benefits from Siemens positive response. In micro bo platform, Siemens home appliance is because official micro bo's form existence, so when LuoYongHao and other users to very clearly Siemens home appliance official low ask questions, Siemens has inevitably to perform some of the response to events. And ordinary consumer can and a big international brand in direct dialogue, is also benefited from the bo platform existence, but also ordinary consumers can't get before the value recognition. No matter how the events of the last solution, international brand can face problems and and ordinary consumer direct dialogue, will be the incident brought about by the largest harvest.
In addition to the above two points, personal think can't neglect, and micro bo's ability to spread. In this "Siemens door" in the event, the bo also take on the same problem meet consumer focus platform, if is the transmission way of in the past, the incident could more just a personal complaint events, even through the previous Internet communication way, also is only a small within the scope of the problem. But because of using micro bo platform, the spread of the event got the expansion of geometric level, we can see on the blog not a few net friend through the forward and comments, reflects his Siemens refrigerators also have the same problem, or even part of the net friend nearby of the relatives and friends also responded to questions related to the micro bo above, so strong of participation and ownership, is the bo is not there before can't imagine.
Through the "Siemens door" event, and once again, the micro bo as communication and marketing aspects of the function properly shows out, before the consumer a complaint call, for vendors may be just or barking up, don't give DuoDa attention, even make to industry and commerce quality inspection, and even find the media exposure, to average consumer is also costly, but quite possibly conclude without concrete result. When problems exposed to the blog, the case is different. As of the incident, as for manufacturers, more detailed the net friend listen to opinions and Suggestions; For the average consumer, it is greatly increased the possibility of solving problems, it is a good thing.
Taobao mall in view of recent new rule to cause of conflict, commerce ministry spokesman said ShenDanYang said yesterday that should speed up the retail network management system, the construction law, introduced as soon as possible the network retail management regulation ".
ShenDanYang said, in the aspects of the joint effort, taobao mall things have got better treatment. The incident is the root cause of the network management of our country at present legal foundation is weak, a retail network legal loss, regulatory system is not perfected. Therefore, we should accelerate the retail network management system, the construction law, form a third party e-commerce trade platform market access exit system, improve the market rules, clear network retail market in each of the main body of the right, responsibility and obligation relation, further defined the duty of management of relevant departments, and promote the health of the retail market network sustainable development.
In early October, taobao mall announced new charges rules, will clean out treasure in the seller's technical service lives mall cost increased to 30000 from 6000 yuan (us $yuan and 60000 yuan two gears, margin also from 10000 yuan to 10000 yuan to 150000 yuan. This cause a lot of small and medium-sized sellers discontent, taobao mall part was also big sellers "network attack."
17 days afternoon, alibaba group in hangzhou announced that it will spend 1.8 billion yuan support taobao mall sellers, adjust the new rule to enforcement methods, margin by alibaba group and sellers of each half.