Improving Customer Experience tops Big Data Agenda

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

A new report released by IBM and the Saïd Business School at the University of Oxford reveals that most big data initiatives currently being deployed by organizations are aimed at improving the customer experience. 

Yet, despite the strong focus on the customer, less than half of the organizations engaged in active big data initiatives are currently collecting and analyzing external sources of data, like social media. 

One reason is that many organizations are struggling to address and manage for the uncertainty inherent within certain types of data, such as the weather, the economy, or the sentiment and truthfulness of people expressed on social networks....See More