Sony to spend Rs.150 Crore for Festive Season Promotions

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Sony India has announced the launch of a slew of innovative products cutting across product categories such as Television, Digital Imaging and IT products, during this festive season in the Indian market. The company has allocated marketing budget of Rs. 150 crore during October - November period towards the same.

The Bravia KD-X9000 TV,  Sony's first 4K technology TV,  is equipped with 4K resolution (3840X2160), which gives four times the resolution of Full HD. Priced at Rs.16,99,990, this 84-inch TV has a “10 unit Live Speaker” side speaker system built into a rigid aluminium speaker housing...See More