APAC Digital Marketing Performance Dashboard announced

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

In partnership with CMO Council, Adobe Systems Incorporated has announced a new study of APAC Digital Marketing Performance Dashboard. The study benchmarked the levels of adoption, traction and success of digital marketing in Australia, China, Korea, Singapore, Hong Kong and India. The study highlights some very interesting contrasts that exist in India with regard to the adoption and execution of digital marketing strategies. 

According to the survey, Indian marketers indicated the key drivers of digital marketing adoption in the country to be Size and demography of Internet-connected population - 70%; Greater ability to better engage audiences - 65%; Social networking and gaming - 63%, Proliferation of mobile devices - 54%.....See More