Canon India strengthens Marketing Plans

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Canon India Pvt. Ltd(NYSE:CAJ) has unveiled an Out-of-Home initiative in India. Canon India went a step further by setting up Neon Signs at international airports in New Delhi, Bengaluru and Mumbai.

Designed by Dentsu India, the concept lies in the growing popularity of Neon Signs in the country that surround consumers with unique and ubiquitous visual impact.

Kazutada Kobayashi, President & CEO, Canon India, said, “Today, we have pioneered the ‘Out of Home Media’ initiative by launching the Canon Neon sign at specific locations in three major cities of India becoming the first Japanese company to create such a major launch in India. This is part of our growth strategy for 2013 to create a powerful brand recall for our customers.”

Alok Bharadwaj, Executive Vice-President, Canon India, said, “As part of the company’s commitment to India and its growth, we, at Canon India, are delighted to launch the Neon signs at prominent international airports in India today.....See More