Nokia is India's Most-Trusted Brand: Survey

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Recognizing Nokia’s commitment to the Indian market, consumers have ranked Nokia as the Most-Trusted Brand in India for the third consecutive year. The ranking is a part of the recently launched “Brand Trust Report 2013”, an annual research-based report by the Trust Research Advisory. The recognition highlights Nokia’s commitment to the Indian market and its continued focus on delivering consumer-centric innovation.

The Trust Research Advisory’s “Most-Trusted Brand” survey identifies brands that have won that most special attribute – the consumer’s trust. The Brand Trust Report, India Study, 2013 is the third in its series and this year the report lists India’s 1,100 Most-Trusted Brands from 211 categories. It comprised comprehensive primary research based on 61 attributes called the Brand Trust Matrix, and was conducted among 2,505 influencer-respondents from 16 cities across the country.

“Trust is one of the most important values that can only be earned over time and with repeated positive interactions with the brand. Being selected as the most-trusted brand by consumers from amongst 1,100 leading brands in India is an honour for Nokia. This recognition is a testimony of our continued efforts to bring innovative products and solutions to the Indian market that positively impact lives of our consumers. We look forward to retaining and building on this trust for years to come,” said Viral Oza, Director – Marketing, Nokia India..........See More