Why Multiple Blogs Mean Multiple Profits - Marketing - Web Marketing
The idea of a normal, commercial blog is find a profitable marketing niche and then post healthy amounts of top-quality, original content of interest to that niche on a very frequent basis. If you are an excellent writer who is an expert in the niche of that blog, you may well be able to post new content every day.
If you fail to do this, your blog will go down in the search engine page rankings and never be a money-making business. So, by starting up a commercial blog, you have just agreed to a full-time occupation as a writer and webmaster. It would seem that a single person, no matter how talented they might be, would run out of new ideas for posts at some point and then the blog would fail for lack of new content. At some juncture, you might want to ponder adding posts from writers other than yourself, provided that the content is original. Original content that you did not write by yourself is extremely tough to find unless you hire other writers to compose it for you.
You must also monetize your blog, meaning that you must include banner and text ads for products related to your blog specialty. The idea there is that you will have already drawn in highly targeted web traffic to your blog interested in the very products you are selling.
In order to lure this targeted traffic in large enough quantities to sell enough products to make all your hard work worth the time you must do the things crucial to rank high in the search engines for the best keywords for your blog. Your blog should be optimized for the search engines and you need to put together as many quality backlinks as you can in as many places as possible, all of them pointing back to your blog.
This may require submitting quite a few articles on the subject of your blog specialty to various article marketing sites. You will want to optimize your articles to contain your most important keyword or keywords in a ratio of one to four percent of the total words in the article. The self-serving links you will be allowed at the end of your article will grow to be powerful backlinks for you over time. You might also want to consider paid advertising such as Google Adwords but I would not recommend that because of the high cost to result ratio, especially when you are just starting out with no money yet to pay for the advertising.
You can also post positive and pertinent comments to closely-related blogs and forums. After all this additional work is done, you may want to look at adding a squeeze page to your blog, assembling an opt-in email marketing list and creating email campaigns with the goal of encouraging visitors to return to your blog and purchase your products.
If all this looks like a lot of work, it is and I have merely been referring to maintaining and promoting a single blog related to a single niche and selling only products closely related to that subject. Under the theory that more is better and pretending that you are some sort of talented person with endless time available to you, why not fabricate another blog on another popular but different subject and double your profits. How about four blogs, thus quadrupling your profits or 7 or 16 or 32 or even 64 blogs and becoming spectacularly wealthy in the process?
I'm sure, by this time, you can guess where all this is leading: How is just one person going to be ever able to undertake this? This brings me to the matter of auto blogging. Auto blogging software was created to automate the task of regular blog posting to multiple blogs. At first, it looks like a miracle but it is, as it turns out, far from a perfect solution.
Auto blogging software reaches out onto the Internet and finds articles and videos that can be legally reproduced and which match the keywords related to your niche. You type these keywords into the auto blogging software during the act of setting up each blog. After this is completed, you then have the option of letting the program automatically post up to a specified number of articles or videos on an hourly or daily basis. Then again, you have the choice of simply collecting those prospective posts in a folder where they will await your personal review. You can then decide which articles and videos will actually be posted on the blog and which will be discarded. Using this option will improve the quality of your blogs to a large degree. It will also take up more of your time.
It is very important to prevent the software from posting automatically. If you automate the process, you will end up with a lot of trash on your blogs, some of which will not even relate to the individual subjects of your blogs. You will end up with a bunch of blogs that no one will wish to read. Even worse, the search engines will not list your blogs high enough that they will be viewed in the listings. In short, all of your blogs are likely fail and you will have wasted all your time and effort.
The good news is that there exists a middle-ground alternative to pure auto blogging and that is to post all the articles and videos manually. It should be stated that the search engines like Google, Yahoo and Bing are biased strongly in favor of blogs with purely-original, high-quality content. As we have already mentioned, turning out such a blog is a very labor-intensive and time-consuming undertaking but it is very often rewarded by listings on the first page of search engines in some of the niches that pertain to your keywords. These keywords should be included frequently (up to 4%) in your posts to prove relevancy to your blog subject.
If you go with the auto blogging method but carefully screen your posts before allowing them to appear publically, you will upgrade your chances of better search engine page rankings. However, you will be still stuck with the search engines determining that your content is not original. The search engines will know that your content has appeared elsewhere on the net previously to being published on your blog. If you maintain your content pertinent to your topic and of the highest quality and post frequently (preferably 7 days a week), you can still pull in lots of traffic and fairly high search engine rankings. If you add in some completely original articles that you have composed, your search engine page rankings should climb even a bit higher.
Admittedly, you are making a trade-off here between original content and saving time and effort. Modified auto blogging allows you a way of making up for posting somewhat less-than-original content: You will now have the time to make up multiple blogs on differing niches and therefore promote different kinds of products in larger amounts.
The thought is that while no lone blog will perform as well as if it were comprised completely of top-quality, original content, some or most of the blogs will over time bring in some amount of income every day. For example, if you operated 50 blogs averaging only $10 in sales a day, you be raking in $500 each day, on average. That would equal annual gross sales of $182,500 a year. If your 50 blogs averaged $100 each a day, the annual amount of money would be $1,825,000. No single blog is going to do that for you.
In truth, you will soon find that some of your blogs perform quite well in the long run where others yield no revenue at all. Even with partial automation, posting to fifty blogs every day and promoting them all at the same time is going to result in being more than you can cope with if you look forward to doing the best possible job with each individual blog.
When you originally set up your blogs, make certain that each is set up to be tracked by Google Analytics in order that that you will be able to periodically note and record the progress of each blog in terms of traffic. Maintain a spreadsheet of these traffic results and update it repeatedly. After a two or three months of frequently posting to all of your blogs, you will realize that some are starting to perform quite well while others are failing to do so. You need to give this process an adequate amount of time for your blogs to be found and followed.
At this juncture, you ought to cull or do away with all blogs that are performing beneath a certain standard while maintaining the more patronized ones. If you removed 20 blogs out of your original fifty you could cut back your total daily posting time considerably while providing full-blown support to only high-performing blogs. After a while, you might decide to do away with even more and replace them with new blogs promoting new products to see how those produce.
Consider this question: Which is better, fifty blogs earning ten dollars each a day ($500) or 10 blogs raking in fifty dollars each a day ($500)? The answer is clearly 10 blogs earning $50 each a day because the labor and time needed to achieve that is only twenty percent of the first option. Consider the entire process of getting to that point like planting a garden, waiting for the plants to grow, locating the hardiest plants and then culling all the mediocre plants to offer the potent ones the optimum possibility to grow while slashing your labor to the bone. Makes sense, doesnt it?
Bob Gillespie
2011 Robert M. Gillespie, Jr.