Google is India's Most Trusted Internet Brand: AIBT

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Google remains India's Most Trusted for the third year in a row, but it is noteworthy that the gap with the second-ranked Facebook is a miniscule 3%. An analysis of the All India Brand Trust (AIBT) ranks shows that Google (All India rank 44) fell

13 ranks and Facebook (All India rank 48) gained 17 ranks to bridge the gap. Yahoo still stood as the third Most Trusted Internet brand despite its 62-rank fall in the All India Brand Trust rank. Google's Orkut steadied at the fourth rank despite a significant fall in daily visitors from India. Ebay follows as India's fifth Most Trusted Internet brand with a very small difference in BTI from the previous. The top six of the last year are repeated in the same order this year as well.

This year's research was conducted in 16 cities generating 19,000 unique brands across 211 categories. Trust Research Advisory is a part of the Comniscient Group, a group of India's largest non-advertising-based communication businesses. 

Observing on the trend, N. Chandramouli, CEO, Trust Research Advisory, said, "Two reasons online brands rely significantly on trust more than any other. Firstly, the exchanges are without any physical interface, and secondly, the online world is cluttered with choices that make loyalty ephemeral. With most of the new brands entering the Most Trusted list this year being from Online Shopping or Internet Services, there will be no stopping....See More