Dell India gears up to boost Sales via Partners

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

In an effort to further support its growing partner network, Dell(NASDAQ:DELL) has announced the launch of its Enterprise Master Tool. The tool aims to enable the company’s partner network to identify and conclude sales deals with minimum effort and maximum results. The Enterprise Master Tool is partner enablement platform which provides a streamlined mechanism for partners to access information and tools to support them throughout the sales cycle. Partners are presented with different tools and material based on the stage in the sales cycle an opportunity has reached, ensuring they are always armed with the most relevant information to help them configure solutions and close deals.

Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India, said, “Globally, we have nearly 113,000 channel partners, out of which 2000+ are in India. With a large and diverse geographical spread, we needed a single tool that could support the entire community simultaneously. Now that the Enterprise Master Tool is in place, our partners not only have access to ready and easily available information, but also have the support of training and orientation programmes that will help them leverage our products and services better.”

Apart from product and sales information, the tool also hosts videos, sales cards, spec sheets and much more to help partners in their efforts to build business. Reiterating GCC’s commitment to the Indian channel market, Ajay Kaul said, “We recently launched Dell’s Engineer’s Club in India to enhance the enterprise knowledge of our partners and broaden their scope of understanding of Dell’s products and services. By bolstering the resources at our partners’ disposal, we aim to ensure they have everything they require to build their enterprise businesses and strengthen their core expertise in Dell solutions.....See More