Dell India unveils 'Personal Achievement' Campaign

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Dell India has unveiled India marketing campaign to showcase real customer experiences, highlighting how Dell enables customers to ‘achieve’ their personal & professional passions. The Brand and marketing campaign will feature themes of ‘Personal Achievement’ and ‘Business Achievement’ to connect with consumers & enterprise customers respectively. 

Ravi Bharadwaj‚ Executive Director – Marketing‚ Dell India said, “At Dell we create solutions with our customers in mind, to give them the best user experience possible. While the achievement platform will provide an opportunity to highlight our customers stories and the role our solutions play in their everyday life‚ it also brings forth the human and emotional connection between our customers and technology that will break the clutter in a market led by celebrity endorsers. We see the campaign as an extension of our strategy to strengthen brand leadership in the consumer & enterprise space”.

With the launch of the Personal Achievement Campaign, Dell aims to provide a platform that celebrates and shares the achievements of the youth of today who are unafraid to pursue their passions and explore their dreams. The campaign will bring to the spotlight Dell’s Inspiron series of notebooks, primarily targeted at India’s youth who are today’s entertainment explorers.

Business Achievement Campaign aims to showcase the full range of end-to-end solutions in Dell’s portfolio that enable customers to harness the power of new IT enablers like Cloud.....See More