TCS bags "Best Performing Consultancy Brand" Award

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Tata Consultancy Services (TCS) has announced that it has been named the “Best Performing Consultancy Brand” at the MPF Awards for Management Excellence, which is held in association with Harvard Business Review.

Recently, TCS has announced an over US$1-billion increase in brand value as measured by Brand Finance, the world-leading brand valuation firm. Brand Finance’s assessment also confirms that TCS has improved its brand strength and now belongs to its industry’s top club of three AA+ rated IT Services Brands. The TCS brand value stands at US$5,247 million in 2013, up from US$4,068 million in 2012, consolidating the company’s position as “Big Four” IT Services brand.

Richard Chaplin, Founder & CEO, MPF, said, “TCS’ impressive increase in both brand strength and brand value was a key factor in winning this intensely competitive category. The shortlist included other Big Four IT services firms such as Accenture and IBM and last year’s winner McKinsey & Co. This well-deserved award for TCS marks the first time in 11 years that an emerging markets headquartered firm has been recognized as a top performer in any of our award categories.”

Abhinav Kumar, European head of communications and marketing, TCS, said, “This leadership award is extremely special for us since it represents recognition by our peer group of management consultants. We are committed to building a strong brand in the UK and European markets as a part of our core growth strategy. This recognition is a testimony to the rapid evolution of our brand, highlighting the strong market presence.....See More