Vodafone introduces Mobile Wallet Service "M-Pesa" in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Vodafone India has launched "M-Pesa" - a mobile money transfer and payment service. "M-Pesa" is the trademark of Vodafone. The service was launched in Kolkata by Marten Pieters, MD & CEO, Vodafone India Ltd, and Rajiv Sabharwal, Executive Director, ICICI Bank.

“M-Pesa”, which is being launched initially in the eastern parts of the country, effectively leverages the combined strengths of Vodafone’s global expertise in the domain of mobile payments and significant distribution reach in India plus the security of financial transactions provided by ICICI Bank. It is initially being offered in West Bengal, Bihar and Jharkhand through over 8,300 specially trained authorized agents and will soon be rolled out across the country in a phased manner.

The innovative use of mobile technology makes it possible for customers to enjoy a fast, simple and secure way to transfer money and make payments.

Vodafone India MD & CEO Marten Pieters said, “Mobile technology has a critical role to play in servicing the unbanked and underserviced sections of the society and we are delighted to introduce this world-class offering in India in partnership with ICICI Bank. Using “M-Pesa”, we will provide people in the remote areas a convenient way to bank, transfer money and make payments in a safe and secure manner.”

In November 2012, Vodafone India, through its 100% subsidiary, Mobile Commerce Solutions Ltd (MCSL), and ICICI Bank had announced a strategic alliance to launch mobile payment services....See More