Canon India aims to expand in Tier-II, -III and -IV Markets
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
The division is aggressively tapping the SME market, especially the manufacturing units in C-, D- and E-class where the print volume is around Rs.1–2 lakh a month. Canon is working with its channel partners in these cities who will be focussing on SME and PSU segments. Canon plans to enable the SME community by introducing cost-effective workflow solutions and Managed Document Services offering.
K. Bhaskhar, Senior Director, Office Imaging Solutions Division, Canon, said, "Organizations of all sizes from SMEs to large enterprises are looking at growing their business and expand rapidly into tier-III and -IV markets. We want to be a part of this growth journey and take care of their printing-related requirements by offering customized and best-in-class technology from Canon."
He further added, "This is in line with our strategy to target customers from C, D and E markets and expand our service reach to 700 locations across India. With this aggressive expansion plan, we also aim to increase our customer base for MDS to 100 by the end of 2013. We cater to both SMEs and large enterprise across verticals and with Canon MFPs and MDS companies will be able to save cost, get secure and eco-friendly printing.......See More
To support development in smaller cities, Canon India(NYSE:CAJ) has shared the growth journey for its Office Imaging Solutions division (OIS)in India for the last 16 years and the growth plans for the division by the end of 2015. The division has also planned deeper penetration in C, D and E towns and further expanded the service location from 546 to 700+ locations within the country.
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The division is aggressively tapping the SME market, especially the manufacturing units in C-, D- and E-class where the print volume is around Rs.1–2 lakh a month. Canon is working with its channel partners in these cities who will be focussing on SME and PSU segments. Canon plans to enable the SME community by introducing cost-effective workflow solutions and Managed Document Services offering.
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K. Bhaskhar, Senior Director, Office Imaging Solutions Division, Canon, said, "Organizations of all sizes from SMEs to large enterprises are looking at growing their business and expand rapidly into tier-III and -IV markets. We want to be a part of this growth journey and take care of their printing-related requirements by offering customized and best-in-class technology from Canon."
He further added, "This is in line with our strategy to target customers from C, D and E markets and expand our service reach to 700 locations across India. With this aggressive expansion plan, we also aim to increase our customer base for MDS to 100 by the end of 2013. We cater to both SMEs and large enterprise across verticals and with Canon MFPs and MDS companies will be able to save cost, get secure and eco-friendly printing.......See More