Google launches campaign to help Indian Women to get online

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

With over 200 million Internet users in the country and growing, India is on its way to become the second-largest Internet market in the world, overtaking the US. But only one-third of India’s online users are women. Internet can play a very important role in empowering women in India and help them to transform their lives.

The initiative will focus on creating awareness about the benefits of Internet for women, educate women to use the Internet to improve their lives and work with partners to enable easy Internet access points for women in the country. In the first stage of the initiative, Google will launch a mass media campaign targeted at women and promote the specially designed website www.hwgo.com which will host content covering the very basics of Internet and special content that is relevant for women in India, available both in Hindi and English.

The programme will be supported by Intel, HUL and Axis Bank which have committed to drive this initiative through the joint outreach efforts, including Internet training in their digital literacy efforts............See More