Vodafone slashes Internet charges by 80% in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Adding sparkle to festive mood in India, Vodafone has announced a massive 80% price-cut in charges for its Mobile Internet customers across the country. This rate would be applicable from November 1, 2013 for all pre-paid and post-paid customers on 2G on a "Pay-as-you- Go" basis.

The rate cut from 10p/10KB to 2p/10KB will make the Internet more affordable for customers who use mobile internet in a limited way. These new PAYG rates, which are the same for both 2G and 3G, are the lowest in the market, making them extremely attractive for all customers across the country.

Vivek Mathur, Chief Commercial Officer, Vodafone India, said, “This 80% reduction in Mobile Internet charges for customers using 2G is an important step in our strategy to drive mobile internet and we are confident that this move will facilitate in faster adoption and better usage.”

As part of its strategy to democratize data, Vodafone has been handholding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. The company is also building content partnerships, simplifying pricing.......See More