Dell joins hands with Ingram Micro for distribution

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Intending to boost distribution of its commercial s desktop and notebook,Dell(NASDAQ:DELL) has announced its partnership with Ingram Micro. This will enable Dell’s end-customers to have immediate access to Dell’s products without any wait period.  The partnership is planned on a national distribution framework to touch a wider Customer and Partner base in the Indian market.

Dell-Ingram partnership targets larger business opportunities for both the entities and at the same time also giving benefits to its end-customers and partners. Under this deal, both the companies will work in partnership on overall go-to-market activities, marketing and sales of these products.

Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India, said, “ This partnership reflects the commitment to our channel strategy, keeping customers at the epicenter, as it enables customers to buy Dell’s fast selling and latest commercial Laptops and Dekstops off-the-shelf through Ingram’s Wide network of 3,000 partners across 40 cities.

Jaishankar Krishnan, MD, Ingram Micro India, said, “We are pleased to have started distribution of Dell Commercial Client PC range, viz., Vostro, Optiplex and Lattitude. This tie-up opens up new opportunity for our partners, and at the same time brings a large nationwide partner base to Dell, to promote its products in the commercial segment. This relationship is important for Ingram Micro as it completes the Commercial PC portfolio in the ever-growing SMB market.”

This move by Dell India further reiterates the point of Dell being a steady and a long-term partner for their channel community. The partnership will greatly help Dell’s channel partners to be more strongly.......See More