IBM debuts "IBM ExperienceOne" to improve Customer Engagement

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

In a bid to help clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices, the Big Blue IBM(NYSE:IBM) has announced "IBM ExperienceOne", a new integrated portfolio of cloud-based and on-premise offerings.  

According to IBM’s recent survey of nearly 4,200 C-suite leaders, more than half are reinventing their organizations to drive greater customer collaboration. The study showed companies that outperform peers are focussed on delivering customer value through each interaction, including those with downstream partners and suppliers. This deeper engagement is a universal ambition with 90 per cent of CxOs expecting to increase customer collaboration.   

“Smarter commerce is about helping clients continuously reinvent themselves around the customer experience. IBM ExperienceOne provides a secure and simplified portfolio – including innovation from more than 1,200 partners - to help clients design and deliver more valuable customer engagements.  With cloud, on-premise and hybrid options, IBM ExperienceOne quickly scales to engage every customer in the moment while protecting their privacy,....See More