Internet Memes – Love Them or Hate Them, They Can Serve a Purpose

Internet Memes – you might be wondering what these have to do with Ashworth Creative, but we promise you there’s a connection. For those of you who don’t know, according to Merriam Webster Dictionary, a meme is “an idea, behavior, or style that spreads from person to person within a culture”. Put the word ‘Internet’ in front of it, and it’s basically anything that goes viral. Sounds simple, right?

Internet memes have been used by advertising and marketing professionals as a form of viral and guerrilla marketing. When people see them, it creates a “buzz” about their product that may not necessarily be conveyed in traditional marketing tactics. Using memes to market  services or products is known as memetic marketing.

When you think of Internet memes, what are some of the more popular ones that come to mind? Condescending Wonka? Dos Equis Most Interesting Man in the World? Ridiculously Photogenic Guy? Or everyone’s favorite – the cat meme! No one really knows how the cat meme started, but everyone agrees that they’re funny.

In keeping with the cat theme, June just so happens to be ADOPT-A-CAT MONTH®, brought to you by the American Humane Association. According to their website, “Each spring during ‘kitten season,’ thousands of newborn kittens join the millions of cats already in shelters across the country. That means your local shelter has tons of cute, cuddly newborns, in addition to all the mellow, older cats and everything in between.”

We can almost guarantee that after you see the picture below, you’ll want to head out and adopt a furry and fierce feline!

So the next time you hit a mental block and can’t seem to come up with a creative ad, try piggybacking off of a popular meme! The possibilities are endless.

We shared some of our favorites, now it’s time to share yours – post your favorite cat memes in the comments below!