" What is Ello? " - MAYBE A BLACK SHEEP

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HERE IS WHAT IT SAYS ABOUT ITSELF

The main attraction, according to the company, is that unlike Facebook or Twitter, Ello will remain ad-free, ad infinitum. And right now, the debate in Silicon Valley circles — Wired, The Wall Street Journal, Recode — is whether that claim is unrealistic.

Here's another question: Why all the fuss?
Here's one guess: Never underestimate the power of the velvet rope.

We will have to wait a bit more inorder to be a ello member . 
SO stay tuned!!