SAP Marks 25 Years in Asia Pacific

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

SAP SE has announced its plans to expand innovation capabilities in Singapore with an SAP Innovation Center by the end of 2014, focusing on delivering breakthrough innovations around Smart Cities, Industry 4.0, Healthcare and Digital Consumers. In an increasingly networked economy powered by smart devices, the SAP Innovation Center aims to foster local economic opportunities by identifying untapped market and customer needs and creating new innovative, user-centric products. This involves co-innovation with SAP customers and partners as well as research collaboration with local universities. Further fuelling the startup ecosystem, the center will provide local startups with the latest technologies and offer market access to expand their reach. "While our technology is very sophisticated, it actually delivers a dramatically simplified IT landscape that benefits our customers," said Rob Enslin, Executive Board Member and President of Global Customer Operations at SAP. "It ties in with our ‘run simple’ philosophy, which includes simplifying our products and by extension, makes it easier for customers to take advantage of SAP technologies. In line with our vision to improve lives, this SAP Innovation Center will deliver a constant stream of innovative software solutions to tackle the great challenges of our time." SAP is also tapping on the increasingly vibrant IT ecosystem across the region to identify ideas at an early stage and leverage access to a large pool of the brightest young talent. Under the SAP University Alliances Student Entrepreneurship program, students can develop new solutions across SAP’s technologies leveraging in-memory platform SAP HANA, the SAP Mobile Platform and analytics capabilities. The students will gain access to these technologies, SAP experts, mentors and an entrepreneurship curriculum. Launched globally in March, the Student Entrepreneurship program was recently announced in Australia, Singapore and India and will be introduced in Japan and Korea later this year.