Obi Hornbill S551 – Unique features and differentiation

Obi Mobiles is a relatively new player in the extremely crowded smartphone space in India. Naturally, differentiation is key for sustenance and plays an important role in product design and marketing. The Octopus S520 was the company's first smartphone, with value for money as the key differentiator. Following that trend, the Hornbill S551 was announced recently. We recently unboxed this device and showed you some photos, but in this article, we are going to see what its unique features are, that differentiate it from the crowd. httpv://www.youtube.com/watch?v=9oNFVWG4w5s Let's start with the price factor. The Obi Hornbill costs Rs. 9,250, launch price of the smartphone. When compared with other similarly priced phones, we can deduce that - Hornbill is the only phablet with a 5.5 inch HD screen It's also the only phablet with a 13 MP camera Well rounded specifications include the quad core MT6582 chipset and a 2200 mAH battery. \In a highly price sensitive market, value for money is of paramount importance. We hadn't included Xiaomi as a valid comparison, as they play at a different level. [gallery ids="125256,125257,125258"] While value for money is the key differentiator, there are other unique features that Obi has added in software. In addition to double tap to wake, you ...

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