Atari rolls out ‘Atari Fit’ fitness app

Atari has launched a fitness app in collaboration with Michael Porter, certified personal trainer. Dubbed as 'Atari Fit', the app will come to mobile devices this year. The Atari fitness app will have 150 exercise routines and custom programs in the app, ready to go – with tracking facilities for all of the key exercise metrics, like distance, speed, pace and calories burned. There will also be a multiplayer mode, enabling you to virtually work out against your friends – and there will even be online leaderboards. “Atari Fit is the first fitness app to motivate and reward players with gameplay for being active in between gaming sessions. It’s a gamified fitness experience with an Atari twist. Players are motivated to work toward their fitness goals, while offering a fun, competitive experience where they earn coins and can unlock their favorite classic Atari games. The team and leaderboard components are especially unique to the Atari Fit experience, as players around the globe can exercise, play and get healthy together.” said Fred Chesnais, Chief Executive Officer, Atari in a press release. One of the key selling points of the fitness app is that it will motivates users to exercise individually or in collaboration with friends, ...

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