Samsung strengthens position in mid-market with four new launches

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Reinforcing its position in mid-segment smartphones, Samsung has announced the launch of four new devices – GALAXY A5, GALAXY A3, GALAXY E7 and GALAXY E5.

 GALAXY A5 and GALAXY A3, Samsung’s slimmest smartphones to date, offer a full metal unibody, slim design and a superior hardware to meet young-minded consumer’s style quotient. The new devices let consumers quickly capture meaningful moments and share their daily lives.

India is the first country for the launch of GALAXY E7 and GALAXY E5, reaffirming India’s position as the key market for Samsung globally. The launch of these new dual-SIM smartphones will further strengthen Samsung’s product portfolio in the mid-range segment and expand its leadership position within the smartphone market.

Samsung strengthens position in mid-market with four new launches

Ken Kang, Senior Vice-President, Mobile & IT, Samsung India, said, “As we embark in this New Year, Samsung heralds a new and exciting era with the introduction of four compact, stylish and best-in-class technology smartphones in India. Demonstrating our commitment to the consumers here, we have selected India as the first country to launch GALAXY E7 and E5 smartphones globally. Continuing our legacy of setting new standards for customer-centric innovation, we are focussed on redefining the concept of offering revolutionary devices and expand our leadership position within the smartphone market.”

 Asim Warsi, Vice-President, Marketing, Mobile & IT at Samsung India, said, “Both GALAXY A and GALAXY E smartphones have been designed to empower young-minded consumer and provide accessibility to iconic design and flagship GALAXY features. We are confident that the launch of these new devices will further expand our presence in the mid-segment of mobile phones market in India.”

 Going beyond hardware and functionality, Samsung is revolutionizing the way customers interact with devices which have enabled an entirely new sphere of possibilities for people to work, explore, share and create. All the new smartphones reflect a confluence of style and technology for the young and value conscious consumers, who seek premium build and exceptional social media experience.