Accenture Video Solution enables STAR to deliver hotstar

Accenture has helped Star India to develop, launch and deliver its over-the-air programming to India’s online, digitally-enabled consumers on almost any mobile device. Called hotstar, the innovative service debuted on January 7 through Star India’s wholly-owned subsidiary, and when fully deployed will be available to India’s entire population.

The innovative hotstar service, built on the Accenture Video Solution (AVS) software platform, will be funded primarily through advertising, using the platform’s new digital advertising functions. Taking advantage of a fully cloud-based infrastructure, hotstar will be able to serve the entire country with a catalogue of more than 45,000 movies and television series.

Leveraging AVS, Star can deliver broadcast-quality content to consumers on a wide variety of devices over Wi-Fi, 4G, 3G and 2G networks, including those with limited bandwidth resources such as 2G feature phones.

“With hotstar, our ambition is nothing less than the establishment of a whole new model for on demand video consumption in the world. Accenture has been a valuable partner in this effort. They are walking side by side with us in creating this compelling platform. Together, we will establish compelling new benchmarks in the Over the Top space,...See more