Adobe powers Nissan with digital marketing solution

Adobe has announced that Nissan has deployed Adobe’s digital marketing solution, Adobe Marketing Cloud globally as a unified digital marketing platform for Renault-Nissan Alliance, to help the company deliver an integrated customer experience and consistent image across its multiple brands.

In the past, Nissan had executed digital marketing tactics under the direction of each region, preventing the company from maintaining a unified image, and proving challenging to fully leverage the power of the global brand. Nissan’s Global Marketing Division made the decision to transform its digital marketing direction by deploying a shared digital marketing platform for Renault-Nissan Alliance, that could draw from the capabilities of all regions. The company selected Adobe Marketing Cloud, together with Adobe Digital Publishing as its corporate publishing solution. Nissan made the decision on the basis that Adobe’s solution was the best to support the customer purchasing experience using multiple digital touch-points... See more