Airtel clears the air surrounding “Airtel Zero”

With the launch of Airtel Zero, telecom giant Bharti Airtel has faced unrelated debate on net neutrality with regard to the product. Airtel Zero is an innovative and open marketing platform that will allow customers to access mobile applications “free of cost”.

“First and most important point, Airtel Zero is ‘free’ for all our consumers and open to all marketers. Yes, open to all – big orSrini Gopalan Director airtel Airtel clears the air surrounding Airtel Zero small. There is also a high level of misinformation surrounding the product, which is not surprising since the very concept of Net Neutrality is a bit misunderstood,” said Srini Gopalan, Director – Consumer Business, Bharti Airtel.

“While opinions from critics of the product are very welcome, it is pertinent that we set the record straight and look at some key facts relating to Airtel Zero and the benefits it brings to customers and the industry alike,” he added... See more