Canon eyes 10% market share in projector business by 2017

With the launch of nine LV and XEED series projectors, Canon is all set to redefine the Indian projector market. The new series will provide market-leading image quality to fulfil the diverse needs of customers like better projection of images of precise colours, lower operational costs, ease-of-use and energy efficiency. The series launched are LV-WX300, LV-X300, LV-S300, LV-WX300ST and LV-X300ST and the XEED WUX450 and the XEED WX520, XEED WUX400ST and the XEED WX450ST.

Kazutada Kobayashi, President & CEO, Canon India Pvt. Ltd, said, “Projection requirements of Indian customers have evolved over the years. Apart from being used for projecting data, customers are now using it to project movies, videos and games as well. The new Canon projectors are equipped with high-quality optics to cater to such needs. We will be reaching out to potential customers across all the major metros and aim to capture 10% market share by 2017.”

Canon has also introduced its proprietary LCOS (Liquid Crystal on Silicon) technology, used in XEED series, which make possible projections that are free of the “lattice effect”, a phenomenon in which a faint grid pattern appears over the projected image.

See more : http://www.varindia.com/canon-eyes-10-market-share-in-projector-business-by-2017/