Our “Golden Goal” – Sponsoring Women’s World Cup

Hopefully, you have seen Trend Micro’s logo while watching the one the Women’s World Cup matches in Canada this month. Needless to say, we are proud to be a National Supporter of the FIFA Women’s World Cup Canada 2015™.

Eva Chen, Trend Micro co-founder and chief executive officer, believes our company’s sponsorship of the event is important. “We firmly believe that this isn’t just a tournament, but a celebration of the talents and abilities of world-class female athletes,” she said.

As a tournament supporter, we have developed a campaign based upon the theme of “Protect Your Net.” We believe this theme ties nicely into what we know a lot about: defense. Like a stellar goalkeeper on the pitch, Trend Micro is the world leader in cloud security–best at defending against cyber threats.

You might have seen the theme hashtagged as #ProtectYourNet on LED signage that surround the playing surfaces in stadiums from Ottawa to Vancouver.

WINNIPEG, CANADA - JUNE 8: During the FIFA Women's World Cup 2015 Group D match between USA and Australia at Winnipeg Stadium on June 8, 2015 in Winnipeg, Canada.(Photo by Matthew Lewis - FIFA/FIFA via Getty Images)

WINNIPEG, CANADA – JUNE 8: During the FIFA Women’s World Cup 2015 Group D match between USA and Australia at Winnipeg Stadium on June 8, 2015 in Winnipeg, Canada.(Photo by Matthew Lewis – FIFA/FIFA via Getty Images)

This is just one of many activities we are doing in the campaign to:

  • Promote the tournament
  • Encourage engagement with the matches and our company
  • Make the most of a global event that unites people from different countries in the appreciation of all the highly-skilled female athletes and “the beautiful game”

In addition to this signage, we have also created a special website http://ift.tt/1K8jtWF that features:

  • Photos of the matches and a place to vote for defensive play of the day
  • A quiz to help you figure out what kind of defender you are against cyberattacks, ranging from “benchwarmer” to “brick wall”
  • Details about the tournament and Trend Micro

Clearly, Trend Micro is very excited for this opportunity and tournament. “It’s an honor for us to join FIFA and other corporate leaders in promoting an event that will help bring the world together,” said Ms. Chen.

Trend Micro helps to protect your valuable information wherever it is–on devices, on servers or in the cloud–so you have the freedom to live and work without boundaries. Protect your net against data loss, theft, and cyberattacks with winning security solutions from Trend Micro.

In conclusion, please continue to support women’s sports and watch the rest of the games and to #ProtectYourNet at http://ift.tt/1K8jtWG.



from Trend Micro Simply Security http://ift.tt/1K8jtWI
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