SearchCap: AdWords Snippet Extensions, Google Antitrust & Google Featured Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

New AdWords Structured Snippet Extension Is Rolling Out
The latest extension gives advertisers more control in choosing which key features to highlight in their ads.
Google Comes Out Swinging, Denies All Antitrust Charges In Shopping Search
In a formal filing and in a companion blog post by Google SVP and General Counsel Kent Walker, Google has vigorously denied that it has abused its market position in search. Instead, it characterized its actions and UI changes as directed toward quality and improving the user experience. In the blog post entitled “improving quality […]
How To Save On SEO Without Being Cheap
Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning.
Swapped Out: Losing A Google Direct Answer [Case Study]
When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results.
Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook in Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s […]