Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House

Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO, or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook, Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Lea Scudamore, Production Manager, throws you a bone to focus on the top dogs with Twitter.

Step 1: Geo-locate HQ

Since we are looking to target the higher-ups within a large corporation, start by tracking down and targeting the home city of headquarters.

Step 2: #Official Handles

Next, add followers of the company’s official handles, the PR team’s handles and the local store handle if available. Then, research the who’s who (via LinkedIn) at the company and research their Twitter handles.

Step 3: Focus Financially

Not all followers of a brand in or around the HQ City are going to be decision makers. However, within Twitter, we can further zero in on the audience with their income. By utilizing Twitter’s “Limit targeting by excluding behaviors” feature (as shown below), add income levels of individuals earning less than $199,999. By excluding income, we’ve successfully isolated Twitter users earning $200+K and layered this targeting as a qualifier to our existing targeting.

 

The end result is an audience of 5,000 people who make more than $200K, live in or near the city where the headquarters is based, and either follow one of the company’s handles or are targeted directly by their personal Twitter handles.

By combining location, handles and financials we’ve put the powerful C-Suite of top dogs into focus in three easy steps.

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