Lenovo kick stars its Start up with Lenovo program in Karnataka

Lenovo has announced the launch of its “Start up with Lenovo” initiative to increase PC usage in Karnataka. This is part of the ongoing initiative by Lenovo to jumpstart India’s computer penetration, which is currently at 10% and is the lowest among developing countries like South Africa (18%), Turkey (49%) and Malaysia (64%). This program is a significant step by Lenovo tying in into the “Digital India” program of the current Government that aims to transform India into a digitally-empowered society.

Through “Start up with Lenovo” campaign’s successful pilot phase in Andhra Pradesh, Telangana, Gujarat, Punjab and Maharashtra, Lenovo is now widening this initiative to benefit and empower the youth in tier-2 markets across India. Even though Bangalore is the silicon valley of India, Karnataka only has 13% computer penetration which is even lower than states likes Kerala (16%) and Chandigarh (33%). This offers a huge opportunity to increase the computer penetration in the state owing to its large youth population. This initiative is primarily aimed to bridge the urban-rural digital divide in the state and to empower and educate the youth on the benefits of technology adoption. Lenovo is also providing an end-to-end package to make computers more accessible and affordable to the youth across the market. This includes an attractive finance scheme, PC accessories and huge-scale promotion to drive awareness...Read more