CA Technologies Study reveals that Digital Transformation reaches every aspect of business

CA Technologies has unveiled the results of a global study on the role of software as a business enabler. It reveals that in today’s application economy it’s clear that digital transformation has reached every aspect of business. Put simply, exploiting modern technology and communications to transform one or more key aspects of the business to achieve a state of digital readiness has now become a mainstream activity to drive ROI.

In the application economy, businesses are moving at the speed of light to leapfrog their competition and accelerate the digital transformation of their organization. The study, Exploiting the Software Advantage: Lessons from Digital Disrupters, found that Digital Transformation is being driven as a coordinated strategy across a majority of organizations (55 percent), with many projects underway in multiple areas of the company, including customer services, sales and marketing, and product/service development. As a result, 45 percent of respondents have already seen measurable increases in customer retention and acquisition from their digital transformation initiatives and 44 percent have seen an overall increase in revenue...Read more