Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever
Yesterday comScore released its September 2015 search engine rankings for the US market. There was almost no change in position or share from August. Google’s share hovers at just below 64 percent.
However, a year ago, Google was at 67.3 percent and Yahoo was at 10 percent. Today Yahoo is at 12.6 percent. Google’s intervening losses and Yahoo’s gains are likely a result (at least partly) of the Firefox default search deal with Yahoo.
In terms of desktop search query volume Google saw a year over year increase of 1 percent to 11.4 billion searches. Bing saw a 2 percent annual increase. Yahoo was flat. However this doesn’t tell the full story, which needs to include mobile volumes to present a complete picture of the market.
Assuming that the figures immediately above are accurate, we can combine them with Google’s prior statements about mobile search exceeding the desktop to argue that there are at least 11.4 billion mobile queries on Google in the US — or more than 20 billion monthly queries overall. The company also has almost 90 percent of the US mobile search market.
Accordingly we can say that despite its loss of market share on the PC over the past year, Google is seeing more search queries today — in terms of absolute numbers with the addition of mobile queries — than at any time in the past.
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