SearchCap: comScore Search Report, Waze Update & Google 4 Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms
  Oct 19, 2015 by Search Engine Land

  Do you need an paid media campaign management platform?

• 2015 Doodle 4 Google Contest Asks Students To Create A “What Makes Me…Me” Google Logo
  Oct 19, 2015 by Amy Gesenhues

  In a new twist, this year’s competition is opening its doors to any medium: “Students can cook, build, cut, spin, paint, or mold their doodle.”

• Think Differently About RLSA & Boost Your Conversion Volume
  Oct 19, 2015 by Susan Waldes

  How can you unlock the full potential of Remarketing Lists for Search Ads? Columnist Susan Waldes says the key is to consider audience intent.

• Google Releases Waze Version 4.0 For iOS Users; Android Coming Soon
  Oct 19, 2015 by Barry Schwartz

  Version 4.0 of Waze brings a new cleaner design, easier navigation, reporting, sharing and more to the popular navigation app.

• Young Consumers Read More Reviews & Are More likely To Write Reviews
  Oct 19, 2015 by Myles Anderson

  Columnist Myles Anderson shares key findings from a recent BrightLocal survey on the effects of age on consumption of online reviews.

• Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever
  Oct 17, 2015 by Greg Sterling

  Yesterday, comScore released its September 2015 search engine rankings for the US market. There was almost no change in position or share from August. Google’s share hovers at just below 64 percent. However, a year ago, Google was at 67.3 percent, and Yahoo was at 10 percent. Today, Yahoo is at 12.6 percent. Google’s intervening losses […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• How A Fashion Brand Drives 20% Of Daily Online Revenue From A Single Reddit Post
• Make Better Connections With Facebook’s New Message Features
• Facebook Looking To Partners To Extend Reach Into Small Business Market
• Content Marketing Lessons From Hollywood A-Listers
• MarTech Today: IAB’s L.E.A.N. Ads; Advanced Tech SEO & Safe Harbor’s Purgatory
• Teradata Looks To Supercharge Its Marketing Cloud With New DMP Acquisition
• Amazon Sues 1,114 Fiverr Users For Offering To Write Fake Product Reviews
• Jive Offers Assignments And Rewards For Brand Advocates In Its Social Communities

Search News From Around The Web:

Industry

• Google’s Top Contributor Summit 2015 Begins, Search Engine Roundtable
• Guy Sues Google And Bing For Returning Photos Of Him In Search Results, TechDirt
• SMX Israel Morning Keynote: Juan Felipe Rincón; Q&A On Google Manual Actions, Search Engine Roundtable

Local & Maps

• Google Best Practice For Different Businesses in the Same Dashboard, Mike Blumenthal

Link Building

• Link building from a holistic SEO perspective, Yoast

Searching

• Answer: Fountains with something other than water?, SearchReSearch
• Bing Testing Thumbnails in Related Searches, thesempost.com

SEO

• Google Penalties: The Complete Guide, Pedro Dias
• Polyglot Googlebot: Google Recommends Different URLs For Translated Pages, Search Engine Roundtable

SEM / Paid Search

• Launched: Bing Ads Platform Health Updates, Bing Ads Blog
• How PPC And CRO Work Together, PPC Hero
• Optimizing Bing Shopping Campaigns – Part 2, thesempost.com

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