Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata

A new study from Raven Tools recently uncovered a few major on-page elements being overlooked today with a major offender being duplicate content. According to the results 29% of websites are dealing with duplicate content and furthermore a whopping 80% of websites aren’t currently using microdata.

This study leveraged Raven’s Site Auditor Tool to uncover more than 4 billion issues over 200 million page crawls. Site Auditor is an industry leading on-page reporting tool that looks into code and search issues when implemented across a site. It turns out that the average site has 4,500 issues related to search (according to factors determined by Raven.

One of the biggest organic pitfalls uncovered was the continued issue of duplicate content. Outside of the duplicate pages Raven found that 22% of title tags were exact duplicates and 17% of meta descriptions were also duplicated.

While schema.org microdata implementation has been all the rage of late, the execution hasn’t apparently. Only 20% of sites are leveraging microdata. A survey last year showed that 36% of results in the SERPs were displaying Schema markup. Additionally with the recent indications that microdata may play a factor in determining rankings, we’d expect to see this number jump the next set of survey results.

The study also uncovered that Google has a stranglehold in the analytics space with 83.13% of sites using Google Analytics for tracking. This number is significantly higher than previous reports that have shown number of 52% and 59% of Google Analytics use.

The full study shows detailed error and issue metrics from Site Auditor including the fact that the average site has 4,500 issues including more than 250 link issues and a staggering 3,672 image issues on average. Head over to Raven for full report details.

Images used courtesy of Raven Tools.

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