Avaya brings new research and calculator tool

Avaya has released new research and calculator tool developed with industry analysts, Frost & Sullivan that helps companies determine how they are executing against a top priority for digital transformation efforts: Improving Customer Engagement. The research into Customer Lifetime Value (CLV) identifies qualities that separate high-performing companies from others, and how customer engagement can be influenced through a blend of business orientation, resource management and technology.

With investments in digital transformation initiatives outweighing overall IT spend in some industries, it is critical that companies have a means of determining if the investments are having the intended effect on key objectives. Unilaterally, 80% of companies in any stage of digital transformation cite improving customer engagement as a priority. Measuring Customer Lifetime Value (CLV) can help companies stay on track for success since the research shows that companies tracking CLV significantly outperform others in terms of profitability and growth...Read more