SearchCap: Bing Top Searches, Google HTTPS Default & My Business API

searchcap-header-v2-scap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

New Google My Business API
Dec 17, 2015 by Barry Schwartz
Now developers can automate the management of their businesses Google My Business listings via the new API.
Final Chance To Save On Search Engine Land’s SMX West. Register Today!
Dec 17, 2015 by Search Engine Land
Join us for SMX West, the only conference dedicated to SEO & SEM. Our lowest rates expire on Saturday, so sign up today and get: 3 days of innovative sessions, keynotes, and clinics — more than 60 of them in all — presented by expert marketers; Sessions geared to your role, experience and organization’s needs. See the agenda; Actionable […]
Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible
Dec 17, 2015 by Barry Schwartz
If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.
Bing Top Trends In 2015: Serena Williams, Refugee Crisis & Pluto Searches Surge
Dec 17, 2015 by Amy Gesenhues
Bing says 51 percent of searches for professional tennis players were for Serena Williams.
Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic
Dec 17, 2015 by Glenn Gabe
Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time.
Social Media Agency Case Study, PR Psychographics Earn WSJ Article
Dec 17, 2015 by Sponsored Content: aimClear
In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role influencers can drive great KPIs, including social signals, links, interviews, quote requests and other earned media spoils. To refresh your memory, there are wonderfully useful occupational psychographic buckets of media users that are targetable in social media. […]
Beethoven Google Doodle Celebrates Composer’s 245th Birthday With Musical Puzzle
Dec 17, 2015 by Amy Gesenhues
Players must put Ludwig van Beethoven’s musical notes in order to make it to the symphony hall.