SearchCap: Google Now Updates, SEO Mistakes & SEM Success

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Tests “What’s Hot” & “What’s Nearby” As Android Search Options
Jan 15, 2016 by Greg Sterling
Artem Russakovskii found an interesting Google search options test for Android. In addition to recent searches, Google inserted a “What’s Hot” and “Nearby” option in the pull-down menu. Here’s what it looks like: I asked Google for a comment or more information on this. Google provided the following statement: “We’re always experimenting with the look and feel of […]
Automate Your Way To SEM Success
Jan 15, 2016 by David Fothergill
Columnist David Fothergill makes the case that automation can free up valuable time to let search marketers do what they do best: strategize.
6 Big Mistakes That SEO Rookies Make
Jan 15, 2016 by John E Lincoln
Columnist John Lincoln has been in this business a long time — and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to start your career off on the right foot.
Search In Pics: Justin Trudeau At New Google Canadian Office, Google Expeditions Subaru & Fallout 4 Statue
Jan 15, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Canadian Prime Minister Justin Trudeau At Google’s Kitchener-Waterloo Office: Source: Google+ Google Piggy Bank: Source: Google+ […]