SearchCap: Republican Debate & Google, AdWords iOS App & Adobe Report

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality
Jan 28, 2016 by Danny Sullivan
An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google’s search results turned into a megaphone for one.
iPhone Users, The AdWords App For iOS Has Arrived
Jan 28, 2016 by Ginny Marvin
Check AdWords campaign performance, change bids and adjust budgets from your phone.
No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2
Jan 29, 2016 by Daniel Faggella
In part 2 of his two-part series on simplifying your SEO efforts to achieve results, columnist Daniel Faggella shows how you can turn visitors into leads — and leads into sales.
Search In Pics: GoogleBot Band, Inside Out Post-It Art & Hangouts Pillow
Jan 29, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Hangouts Pillow Selfie: Source: Google+ Google Inside Out Post-It Art Work: Source: Google+ Google Top […]
3 Reasons B2B Marketers Must Embrace Mobile… Now
Jan 29, 2016 by Patricia Hursh
Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately.
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Jan 29, 2016 by Ginny Marvin
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
PPC Geo-Bidding, Simplified
Jan 28, 2016 by Andrew Goodman
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help simplify your life.