Lava floods 4G smartphone market with new devices

Lava International has launched a range of affordable 4G devices, beginning with the launch of A71. This will be followed by A88 and X11 in the coming weeks. The three new 4G smartphones are priced at Rs.5,000 onwards.

Navin Chawla, Chief Operating Officer, Lava International, said, “Mobile internet penetration is rapidly increasing in India and with 4G services being rolled out the pace will increase further. Even in markets where 4G services have not yet been launched by the operators, consumers want to opt for 4G devices to stay future ready. With affordable 4G devices at multiple price points, we aim to fuel the aspirations of the ever-evolving mobile consumer. These devices have been designed to deliver an unmatched 4G hardware experience in terms of faster browsing, downloading, streaming and video .”Read more