SearchCap: Bing Ad Network, AdWords Data & SEO Games

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Quick Wins To Beat The SEO Waiting Game
Feb 17, 2016 by Dan Bagby
Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.
5 Link-Building Techniques You’ve Been Neglecting
Feb 17, 2016 by Pratik Dholakiya
Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts.
Microsoft Introduces Advertisers To The Bing Network
Feb 17, 2016 by Ginny Marvin
What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.
A Primer On Automating AdWords With Structured Data
Feb 17, 2016 by Frederick Vallaeys
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.
The Perfect Recipe For Creating Killer Content
Feb 17, 2016 by Digital Marketing Depot
This e-book from Act-On Software is designed to help you learn how to create effective marketing content to support your sales and marketing programs. It explores the ingredients for an effective marketing content mix and looks at how to apply that recipe to your own content marketing endeavors. Whether you’re a B2B or B2C marketer, this […]