SearchCap: comScore Search Share, Google Search Console Data & Search Agencies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

New In AdWords: Stage Campaign Changes In Drafts, Test Changes In Experiments
Feb 18, 2016 by Ginny Marvin
Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible.
Tell Google Why You Want More Than 90 Days Of Search Analytics Data
Feb 18, 2016 by Barry Schwartz
Despite having a way to export your Search Console data and the Search Analytics API, Google wants to know why you want more data directly in the Search Console.
Search Agency Metrics That Matter
Feb 18, 2016 by Janet Driscoll Miller
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.
Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry
Feb 18, 2016 by Greg Sterling
January US desktop search rankings from comScore were released yesterday. There was almost no movement in the numbers from the previous month; Bing and Ask gained a tiny fraction of a point each. For the major search engines, total query volume was up slightly across the board, but volumes were essentially flat. These desktop data […]
Everything Should Not Be A Blog Post: Start Using Silos
Feb 18, 2016 by Patrick Stox
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure.
You’re Invited To SocialPro, The Premier Social Media Conference Of 2016
Feb 18, 2016 by Search Engine Land
Social media continues to be a massive opportunity, but the landscape is evolving quickly, and true success is difficult to find, even for experienced marketers. Whether you are struggling with what channels to focus on this year or how to optimize content creation and paid media, 2016 is a critical year for social marketers. Marketing […]