SearchCap: Google App Streaming Live, Hreflang Notices & AMP Next Week

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

App Indexing & The New Frontier Of SEO: App Packs & App Store Search
Feb 19, 2016 by Emily Grossman
In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.
Google App Streaming Now Live For Many Apps Via Try Now Button
Feb 19, 2016 by Barry Schwartz
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them.
Are Dynamic Ad Varieties A Waste Of Your Time?
Feb 19, 2016 by Carrie Albright
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
Search In Pics: Brett Dennen At Google, A Doctor’s Google Sign & Google Moving Boxes
Feb 19, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Women in STEM – Internet Security Team: Source: Google+ Google Moving Boxes: Source: Twitter A […]
Webmasters: Be On The Lookout For Hreflang Implementation Notifications From Google
Feb 19, 2016 by Barry Schwartz
Yesterday, Google sent out a large number of notifications to webmasters who have implemented hreflang markup incorrectly.
Ad Age: Google Is To Launch AMP In Search Results On February 24, 2016
Feb 18, 2016 by Barry Schwartz
AMP, accelerated mobile pages, is going live this coming Wednesday in the mobile Google search results.
Bing Rolls Out Red Carpet For The Oscars With Its “Academy Awards Experience”
Feb 18, 2016 by Amy Gesenhues
Bing’s Guide to the Academy Awards delivers Oscar-related content, including past winners, red carpet fashions and memorable show moments.
Trademark Court’s Impossible Order: Uber Told To Change Google Search Results
Feb 18, 2016 by Greg Sterling
Judge tries to strike a balance but fails to understand the inherent problem at the heart of order — controlling search outcomes.