Zebra Technologies ropes in Jeff Schmitz as CMO

Zebra Technologies has appointed Jeff Schmitz as Senior Vice-President & Chief Marketing Officer, effective immediately. Schmitz is responsible for company’s marketing strategy, programme development and tools needed to create awareness, consideration and preference of the Zebra brand globally. He has replaced Juliann Larimer who is now Vice-President of North America Sales for Zebra.

Anders Gustafsson, CEO, Zebra Technologies, said, “We are excited to add Jeff Schmitz to our executive leadership team, particularly given his strong track record in introducing new innovation and technology to elevate the customer experience and increase sales and marketing effectiveness. Jeff has excellent subject matter expertise in technologies that are highly relevant to Zebra and our customers, including the Internet of Things. I’m looking forward to seeing the creative new initiatives he will bring to Zebra and our customers.”Read more